ServiceNow and marketing network Stagwell entered a three-year strategic partnership. They will develop and market AI-powered solutions for enterprise clients.
The collaboration aims to modernize how companies build, activate, and measure marketing campaigns. It combines ServiceNow's enterprise AI platform with Stagwell's marketing expertise.
The agreement includes a joint go-to-market strategy. It also features a model of co-innovation.
Stagwell will adopt ServiceNow's platform. Several Stagwell agencies will become lead partners for ServiceNow.
Both companies will embed creative and engineering teams within each other's organizations. This aims to accelerate the development of new marketing solutions.