In his first cover interview as CEO, Apple’s John Ternus called the global memory shortage a “crisis” and said “all options should be on the table,” Time magazine reported. The interview appeared in a feature on the new foldable iPhone Duo. [7]
Soaring demand for memory chips in AI data centers is squeezing supplies for consumer electronics and driving up costs. [2, 6] The shortage is pressuring Apple’s profit margins and has already contributed to price hikes on some products. [1, 6, 12]
Reports also indicate that Ternus is considering job cuts to limit the financial impact. [6, 8]