Biogen selected Veeva Vault CRM to manage its global commercial operations. This decision expands the existing strategic partnership between the two organizations.
Biogen Global CIO Guy Hadari stated the transition aligns with a shared commitment to innovation and customer experience. The platform will serve as the technological foundation for Biogen’s commercial strategy.
Veeva’s CRM Suite utilizes AI-driven applications to enhance commercial effectiveness within the life sciences industry. The implementation aims to accelerate the delivery of complex medicines to patients worldwide.
Financial terms of the agreement were not disclosed.