Veeva Systems announced that French pharmaceutical company Servier will standardize its customer reference data. Servier will implement Veeva OpenData across more than 80 countries.
This collaboration creates a unified, AI-ready data foundation. It aims to enhance Servier's global operations and commercial execution.
Servier centralizes its data with Veeva. This addresses common data fragmentation challenges that hinder the scaling of AI initiatives.
The platform will provide Servier's commercial and medical teams with connected data. This enables faster insights and more personalized engagement with healthcare professionals worldwide.