Samsung Electronics expanded its global market share across key technology segments during the first half of 2026.
Samsung’s global DRAM market share reached 39.4%. This figure represents a 5.4 percentage point increase over the previous year. The booming AI sector drove demand for high-performance server memory.
Samsung’s smartphone market share rose to 22%. This represents an increase from 19.2% a year earlier. The Galaxy S26 series launch fueled these mobile sector gains.
The company also recorded market share growth in its television and smartphone display panel divisions. Samsung enters the second half of 2026 with a strengthened position across all major product lines.