CEO Michael Leiters reaffirmed Porsche's 2026 financial forecast at the Annual General Meeting on June 23. The company expects an operating group return on sales between 5.5% and 7.5% for the year.
Investors expressed concern after sales in China fell 26% in 2025. The company's overall operating margin collapsed to nearly 1% last year.
Leiters will unveil detailed turnaround measures at a capital markets day on October 7. The new Strategy 2035 focuses on the brand's sports car DNA and a reduction in model variants. This plan aims to streamline operations and improve product focus.