Google launched its "Universal Cart" shopping feature in the United States. It integrates into Google Search and the Gemini app. Users add items from various retailers to a single, persistent shopping cart. Google first previewed the feature at Google I/O. The launch precedes the holiday shopping season.
The intelligent cart streamlines the shopping process. It tracks price drops, finds promotional codes, and sends restock notifications. The cart integrates with Google Wallet. It recommends payment methods based on credit card benefits. Users can check out directly using Google Pay. They can also transfer their cart to the retailer's website to complete purchases. Major retailers Walmart, Target, and Nike participate in the launch.