Salesforce announced a definitive agreement to acquire Braze, Inc. (NASDAQ: BRZE), a leading customer engagement platform, for an enterprise value of approximately $5.66 billion. The all-cash deal is intended to enhance Salesforce's Marketing Cloud by integrating Braze's real-time B2C engagement and AI-powered personalization capabilities.
Key Details
- Transaction Value: Salesforce will pay $47.50 in cash per share of Braze Class A common stock, totaling an enterprise value of approximately $5.66 billion.
- Strategic Rationale: The acquisition will combine Braze's event-streaming architecture for mobile, web, and messaging with Salesforce's Customer 360 platform to deliver more personalized, real-time customer experiences at scale.
- Timeline and Conditions: The transaction is expected to close in Salesforce's fiscal year 2028, subject to approval by Braze's shareholders and receipt of required regulatory approvals.