Salesforce named ZoomInfo a flagship data partner for its new outbound AI sales agent, Hunter. Hunter, built into Salesforce's Sales Cloud, will utilize ZoomInfo's extensive B2B data on companies and contacts directly within the Salesforce platform.
The partnership aims to automate and improve outbound prospecting for sales teams. Hunter can use ZoomInfo's real-time intelligence to research accounts, identify new prospects, and prepare personalized outreach without requiring users to switch between applications. The new AI agent is currently in a pilot phase and is expected to be generally available later in the year.