Salesforce (CRM) shares rose 3.39% on Wednesday after the company announced a definitive agreement to acquire Listen Labs, an AI-powered customer research platform. The deal is expected to strengthen Salesforce’s ability to understand customer behavior through AI-driven interviews and simulations.
Listen Labs uses AI agents to design and analyze customer research. Salesforce plans to integrate the technology into Marketing Cloud, Service Cloud and its broader AI portfolio.
Oppenheimer reiterated its Outperform rating on Salesforce and maintained a $275 price target. The firm cited healthy IT spending trends and strong customer engagement with Salesforce’s Agentforce platform.