Salesforce announced on October 12, 2026, its definitive agreement to acquire Loops. Loops is an AI-powered analytics platform. The deal's financial terms were not disclosed. Some reports estimate the value at $30 million. The acquisition is expected to close in early November of Salesforce's fiscal year 2027.
Loops's technology continuously monitors business metrics. It uses machine learning to identify reasons for changes and suggests potential actions. This aligns with Salesforce's strategy to advance its "agentic analytics" capabilities. These capabilities help clients move from data insights to concrete actions more efficiently.
Salesforce plans to integrate Loops's technology and specialized team into its Tableau data analytics platform. This move will accelerate Tableau's mission. Tableau helps customers see, understand, and act on data in real time.