Apple's new CEO John Ternus reportedly met with software engineering chief Craig Federighi to accelerate the company's artificial intelligence roadmap. This push reportedly stems from frustration that Apple is not embracing AI with the same urgency as competitors.
Ternus reportedly urges the software division to develop more ambitious AI features. He seeks to move beyond incremental improvements to Siri. This includes transforming Siri into an autonomous agent capable of completing tasks without step-by-step commands.
This internal pressure highlights a strategic push to catch up in the AI race. Apple has not officially confirmed the meeting or any changes to its software strategy.