Google is testing a new feature in India. This feature allows users to purchase products directly from Walmart-owned Flipkart. It utilizes Google's Gemini AI assistant and AI Mode in Search. The limited pilot program enables select users to complete a Flipkart-branded checkout. Users can complete this checkout without leaving Google's interface.
Google launches this collaboration ahead of India's busy festive shopping season. This period is a critical sales period for retailers. The integration aims to streamline the shopping experience. It also gives Flipkart a potential advantage in the Indian e-commerce market. Flipkart vies with rivals like Amazon in this highly competitive market.