Tencent Holdings launched Hy Image 3.5 Preview, its most advanced image-generation model to date.

Internal testing with hundreds of designers showed the model's performance matches ByteDance's Seedream 5.0 Pro.

The company is integrating the technology across its ecosystem, including the Yuanbao chatbot and various design tools.

The release coincided with the opening day of rival Alibaba’s AI conference.

Tencent’s shares rose over 7% in Hong Kong as investors reacted to the company's competitive push in generative AI.