Tencent will subscribe to $200 million of Bilibili’s latest debt offering. Bilibili is issuing a total of $700 million in convertible preferred notes. Bilibili operates as a major Chinese video platform.

Bilibili will use the proceeds to enhance AI capabilities for content recommendation and creation. The company also allocated funds for general corporate purposes.

Tencent’s participation as a major shareholder anchors the deal. This move signals a strategy to deepen AI involvement through portfolio companies.

Tencent is simultaneously selling approximately $400 million of its Bilibili shares. This transaction shifts Tencent’s holding from pure equity to a hybrid position.

Chinese tech firms recently reported strong profit growth. However, investors are currently scrutinizing heavy capital expenditures related to AI. Concerns over high costs and uncertain returns on AI infrastructure have pressured Chinese tech stock prices.