AT&T has renewed its agreement with the Dallas Cowboys, turning AT&T Stadium into a testbed for technologies such as mixed reality and AI-driven fan experiences. The initiative will showcase the capabilities of AT&T’s 5G and fiber networks in a high-traffic public venue. The company aims to turn network investments into higher-value services for consumers and enterprise clients.
AT&T has also filed an application with the FCC to lease additional 3.45 GHz mid-band spectrum from N Squared. The application covers 55 licenses across several states. The spectrum would boost 5G network capacity, increasing throughput and speed while reducing latency for customers. These moves follow AT&T’s substantial investments in previous spectrum auctions.
Morgan Stanley raised its price target for AT&T to $28 from $27 and maintained an Overweight rating.