Sony Group Corp. will not participate in the CES technology show in 2027. This decision ends a continuous 60-year presence at the major electronics showcase. A company spokesperson confirmed Sony and its affiliates will not exhibit at the January event in Las Vegas.
Sony's strategic shift focuses on entertainment, intellectual property, and content creation, including games, music, and film. The move follows the scrapping of its electric vehicle joint venture with Honda. The "Afeela" EV had been a key feature of Sony's recent CES presentations.