Reddit has launched Reddit Reviews, a feature that uses artificial intelligence to turn user conversations into product reviews. The summaries highlight what users like and dislike, show a positive, negative, or mixed sentiment breakdown, and link to the original discussions.
At launch, the feature covers approximately 10,000 frequently discussed products in categories including electronics, home goods, and beauty. Businesses cannot pay to have their products featured, Reddit says.
The feature is a strategic move to strengthen on-platform search and compete with services such as Google’s AI Overviews. Reddit has also noted a decline in search referral traffic.