On November 6, 2026, ProShare Advisors and Mirae Asset Global Investments acquired significant stakes in Reddit Inc. The acquisitions followed a period of stock volatility. Reddit's Q3 earnings report beat expectations. However, the report also raised concerns about user growth headwinds from Google's AI Overviews.
Analysts offered a mixed outlook for the social media platform. Some analysts project long-term gains from new monetization strategies, including testing ads on search pages. Other analysts lowered ratings and price targets. They cited concerns about user durability and declining referral traffic.