PayPal Holdings will process transactions for Muse, Meta Platforms' new personal AI shopping assistant. This integration allows consumers to purchase directly from PayPal’s global merchant network through the AI agent.
The collaboration embeds PayPal’s branded checkout into emerging AI-powered shopping journeys. This strategy aims to increase transaction volumes without requiring direct user acquisition.
Management is pursuing the partnership to secure new revenue streams amid slowing growth and rising competition. The move signals PayPal's evolution from a payment button into a broader commerce platform.