Novo Nordisk has rebranded to Novo for daily operations to signal a new strategic direction. The update includes a modernized version of the heritage Apis bull logo under the theme Lasting Health Starts Now. The legal name will remain Novo Nordisk A/S.
The company launched a new cultural framework called The Novo Way. This initiative centers on four principles: Customer Obsession, Competitiveness, Clarity, and Care & Integrity. These values aim to increase organizational speed in the consumer-driven healthcare market.
The rebranding seeks to strengthen brand recognition as the company competes in the obesity treatment sector. Novo will present its full corporate strategy at Capital Markets Day on September 21.