ServiceNow extended its partnership with the National Basketball Association (NBA). It now serves as the NBA's Official Employee Workflow Partner. The NBA will utilize ServiceNow's EmployeeWorks platform. This platform streamlines internal services and employee tasks, including onboarding and workplace requests.
ServiceNow also introduced new AI-powered capabilities for its HR Service Delivery platform. These include a "Hiring Assistant." The tools assist managers and HR leaders with recruitment and employee coaching. ServiceNow highlighted that customers like the NBA already use its platform to improve employee experiences. These announcements coincide with institutional investor interest. Legacy CG LLC and Associated Banc Corp recently acquired new positions in ServiceNow stock.