Netflix announced on September 8, 2026, that it will begin reporting box office grosses for some of its upcoming films, a major departure from its long-standing practice of keeping performance data private. This move signals a deeper commitment to theatrical releases and a potential shift in how the company monetizes and markets its major original movies.
The new policy will apply to at least six upcoming films, including the Cannes-acclaimed "La Bola Negra" and Greta Gerwig's "Narnia: The Magician's Nephew." "La Bola Negra" is set for Netflix's longest-ever exclusive theatrical window of 46 days before its streaming debut. This increased transparency aligns the streaming giant more closely with traditional Hollywood studios and could provide investors with clearer metrics to evaluate its film division's success.