Mercedes-Benz Group AG launched a new global brand campaign on October 2, 2026. The campaign promotes its new Mercedes-AMG GT 4-Door Coupé.
Titled "TOO HARD TO RESIST," the campaign features Hollywood actor Brad Pitt. Pitt serves as the brand ambassador.
The initiative follows the vehicle's world premiere in Los Angeles in May. It aims to create an emotional experience for customers. The campaign promotes a key performance vehicle in the company's lineup.