Klarna upgraded its membership program. The upgrade eliminates service fees and boosts cashback rewards. It adds new perks valued at up to €6,000 annually. The revamped system features four tiers. It aims to make the membership self-funding. Klarna is rolling out the program across eleven European markets.
Klarna also announced a partnership with Housecall Pro, a software platform for home service professionals in the US. This partnership extends Klarna's flexible payment options into the home services sector. Homeowners can now use its 'buy now, pay later' services for home repairs and renovations. This marks Klarna's expansion beyond traditional retail into service-based industries.