YouTube integrated Amazon into its Shopping affiliate program for eligible U.S. creators. This allows creators to tag Amazon products directly within long-form videos, Shorts, and livestreams.
Creators earn commissions from qualifying purchases made through these tagged items. The update streamlines the buying process by removing the need for viewers to search video descriptions for product links.
The partnership positions Google-owned YouTube to compete against TikTok Shop and Instagram Shopping in the social commerce market. Amazon expands its affiliate reach by tapping into YouTube's creator ecosystem and user base.
To participate, creators must be enrolled in both the YouTube Partner Program and the YouTube Shopping affiliate program in the U.S.