Google’s AI Overviews now appear in more than 80% of search results. They appeared in 50% of results in June of the previous year, according to data compiled from SEO and marketing analytics firms.
The rapid expansion reflects Google’s push to integrate generative AI into its core search product. The feature aims to provide faster answers and changes how users interact with traditional web links, a shift businesses are monitoring closely.
Investors are awaiting Alphabet’s quarterly earnings this Wednesday, with a focus on whether the company can capitalize on its significant AI investments. The rollout of AI Overviews is a key part of that strategy.