Google is negotiating with Disney, Universal, and Warner Bros. Discovery to license films and characters for generative AI tools. The discussions focus on securing high-quality content to train Google's video creation models.
Securing rights for multiple characters could represent a multi-billion dollar opportunity. This proactive licensing strategy aims to foster partnerships and sidestep the copyright infringement lawsuits currently facing other AI firms.
Disney and Universal maintain active lawsuits against competing AI companies for unauthorized data usage. However, complex legal hurdles and union concerns have stalled negotiations, and no agreements have been finalized.