Zacks Research downgraded Flowers Foods (FLO) to a Strong Sell rating on September 17, 2026. The downgrade reflects growing concerns over shifting consumer preferences away from traditional packaged bread.
Second-quarter results revealed a 5.8% decline in total volume. Strained household budgets and increased price sensitivity continue to pressure the company's performance.
The stock price fell nearly 50% over the past year. Analysts are now debating whether the company faces a long-term decline or represents a potential bargain.