Shares of Flowers Foods Inc. hit a new 52-week low of $5.61 on September 28, 2026. The stock has declined significantly over the past year.
The downturn followed disappointing second-quarter results, as the company missed both earnings and revenue estimates. Fresh packaged bread volume, a core segment, fell 9.5% year over year amid changing consumer preferences and increased competition.
In response to these challenges, management reduced its full-year guidance.