South Korea's presidential office on Friday rejected claims made by Coupang and a U.S. congressional report that the e-commerce giant was unfairly targeted with numerous investigations following a 2025 data breach. This official response follows a U.S. House Judiciary Committee report that accused South Korean authorities of a "whole-of-government assault on Coupang," which it claimed violated bilateral trade agreements.

Separately, JPMorgan analyst Stanley Yang lowered the price target on Coupang shares to $26. The confluence of a high-profile governmental dispute and an analyst rating adjustment from a major bank created significant news flow for the company, even with U.S. markets closed for a holiday. The market reaction will be closely watched when trading resumes.