Agoda, Booking Holdings' digital travel platform, partnered with Emerging Travel Group (ETG). ETG operates brands including RateHawk and ZenHotels.
The collaboration aims to expand accommodation supply and distribution for both companies. It will achieve this by cross-selling services and leveraging their extensive inventory and customer demand.
Under the agreement, Agoda will connect to ETG's global hotel supply via the RateHawk API. This integration will add millions of accommodation options to Agoda's platform. These options span Europe, the United States, Latin America, and the Middle East.
The deal also supports ETG's strategic expansion into the Asia-Pacific market. It utilizes Agoda's established customer reach.