Amazon’s two-day Prime Big Deal Days event runs October 6–7, 2026, offering Prime members millions of exclusive deals across electronics, home goods, fashion, toys and other categories. The event is positioned to kick off the fourth-quarter holiday shopping season and build early sales momentum.
New deals will drop frequently during the 48-hour event to encourage repeat engagement. Amazon is offering significant discounts to attract and retain Prime subscribers, a key part of its e-commerce business. The event may also indicate consumer spending appetite ahead of the year’s busiest retail period.