Amazon introduced "workflows," a new agentic AI service to automate third-party seller tasks. The tool operates continuously to monitor product ratings, manage inventory, and adjust pricing.
Part of the Seller Assistant platform, the service uses persistent memory to provide customized business recommendations. This rollout positions Amazon within the sector of autonomous AI agents requiring minimal human intervention.
Amazon simultaneously blocked Meta’s Muse shopping agent from its platform due to unauthorized access and data concerns. The move signals Amazon’s strategy to control the AI ecosystem and proprietary data on its marketplace.