Adidas AG raised its 2024 operating profit forecast to approximately €1 billion. This guidance marks a significant increase from the previous target of €700 million.
Second-quarter sales grew by 9% during the period. Total revenue for the quarter reached €5.82 billion.
Strong demand for Euro 2024 and Copa América jerseys drove the revised outlook. The company also cited the continued popularity of its Samba and Gazelle retro footwear lines. These products helped the German sportswear giant gain market share during the period.