Adidas cut approximately 350 jobs at its India Tech Hub in Gurgaon. The reduction affects nearly half of the facility's 700-person workforce. Impacted roles include software engineers, data scientists, and data engineers.
Management described the move as a difficult decision to streamline processes for evolving business needs. Adidas launched the Gurgaon hub in 2021 to recruit top engineering talent.
Separately, Adidas extended its multi-year partnership with Overtime. The brand remains the exclusive apparel and footwear sponsor for Overtime’s high school basketball and football platforms. Both parties did not disclose the financial terms of the Overtime deal.