OpenAI court filings describe the 2024 ChatGPT integration into iPhones as a dramatic underperformance. The company lowered user forecasts just one month after launch due to low engagement within Apple Intelligence.
Apple initiated a trade secrets lawsuit against OpenAI as the partnership soured. Filings attribute the weak uptake to the ChatGPT feature being disabled by default.
Apple shifted its strategy in January by partnering with Google. The company now uses Gemini models to power a rebuilt Siri AI.