Wedbush analyst Dan Ives said on October 8, 2026, that Apple’s artificial intelligence strategy could add approximately $75 per share to the company’s valuation. He sees AI as a catalyst for Apple’s next growth phase, driving a new device upgrade cycle and increasing revenue from its user base through enhanced services.
Ives’s note highlights Apple’s efforts to integrate AI across its hardware, software, and services while maintaining a focus on privacy through on-device processing. He expects the strategy to create revenue opportunities in health, fitness, and finance.
Ives reiterated his Outperform rating on Apple and set a $400 price target.