Apple has asked some suppliers to reduce component production for its recently launched iPhone 18 Pro and iPhone 18 Pro Max, according to a Nikkei Asia report cited by multiple outlets. [1, 3, 5, 6]
October component orders were reportedly cut by 15% to 20% from original plans. [2, 4, 10] Reports attribute the move to weaker-than-expected consumer demand after prices rose amid a sharp increase in memory chip costs. [1, 2, 4]
Some sources say the production adjustment may also reflect Apple’s new staggered launch strategy. [1, 4] The company released its premium models in September, while the standard iPhone 18 and a new iPhone Air are planned for launch in early 2027. [1, 2]