Counterpoint Research projects that Apple will sell 6 million units of its new foldable smartphone, the iPhone Duo, in 2026. The forecast is one of the first concrete sales estimates for the device, which marks Apple’s entry into the premium foldable market. Its starting price is $1,999.
Separately, reports indicate Apple plans to launch a new smart-home hub on October 13. The device is expected to expand Apple’s presence in the connected-home market, where it currently trails Amazon and Google. It is expected to feature a display for controlling smart devices, making video calls and showing personalized content for household members.
The forecast for the high-margin iPhone Duo is a key indicator for investors assessing demand for Apple’s latest product and its potential to drive future revenue growth.