Major electronics manufacturers are increasing revenues and profits by prioritizing high-end products over mass-market volume. This premiumization strategy shifts focus to higher-margin devices as overall sales for smartphones and PCs decline.
Global smartphone shipments are projected to drop 12% by 2026. Total market value is expected to rise 12% during the same period. Average selling prices are forecast to surge by 27%.
Market share for devices priced above $800 is expanding. The sub-$200 segment is contracting sharply. Apple, Samsung, Dell, and HP are benefiting from this trend, which is driven by demand for AI-capable devices.