Toyota's Global Sales and Production Fall for First Time in Two Years on China Weakness

Toyota Motor Corp. reported a decline in global sales and production for the first half of 2026. This marks the first such decline in two years.

Global sales fell approximately 2.8%. Total sales reached 5.39 million vehicles. Production experienced a smaller decline.

Sales in the Chinese market dropped 17.1%. This decline primarily drove the overall downturn.

Toyota faced challenges in China and the Middle East. Demand remained solid in North America and Japan.

Toyota maintained its position as the world's top-selling automaker. It outperformed rival Volkswagen AG.

A model changeover for the RAV4 SUV also partly contributed to the decline.