Goldman Sachs upgraded Zeta Global Holdings Corp. to a Buy rating from Neutral on October 16, 2026. The firm raised its price target to $45 from $30. This new target suggests a potential upside of more than 35%. Analysts cited strong demand and the increasing need for personalized marketing as primary growth drivers.
Zeta recently reported its 20th consecutive beat-and-raise quarter. Second-quarter revenue increased 44% year-over-year.
SEC filings from October 16 indicated planned stock sales by two separate trusts under Rule 10b5-1 plans. These transactions are scheduled to occur around October 20 and October 22.