Zeta Global has agreed to acquire Senso, a Y Combinator-backed AI engineering company. The deal is intended to strengthen Zeta’s AI infrastructure and expand its Generative Engine Optimization (GEO) offering with Senso’s technology and expertise.
The acquisition will bring more AI engineering talent in-house and deepen Zeta’s connections to frontier AI models, which are increasingly shaping how consumers discover brands. Senso’s technology helps businesses build AI interactions and customer experiences based on trusted information.
Senso co-founder and CEO Saroop Bharwani will join Zeta with his team. Zeta said it will work to ensure continuity for Senso’s existing customers. The financial terms were not disclosed.