Wix beats third quarter 2026 revenue estimates and promotes Nir Zohar to Co-CEO

Wix.com reported third quarter 2026 revenue and bookings that significantly exceeded analyst expectations, driven by the outperformance of its Base44 platform and AI product adoption. While the company achieved strong top-line growth and expanded non-GAAP gross margins to 69%, it lowered its full-year free cash flow margin guidance to approximately 16% to fund accelerated sales and marketing investments aimed at capturing elevated demand for AI solutions.

Key Highlights

• Total revenue reached $570.2 million, up 13% year-over-year, surpassing the consensus estimate of $512.4 million.
• Q3 bookings grew 11% year-over-year to $573.0 million, reflecting strong conversion rates from AI-driven tools and Wix Studio.
• Base44 ARR neared $250 million, with its non-GAAP gross margin improving to 58% from near-zero earlier in the year.
• Non-GAAP diluted EPS was $1.42, missing the analyst estimate of $1.78 due to higher marketing spend and AI inference costs.
• Nir Zohar, Co-Founder and President, was appointed Co-CEO to oversee business strategy and operations.