Verizon is eliminating activation and upgrade fees for all customers as part of a major service revamp. The company is launching new Verizon Simplicity plans and a converged mobile-and-home service called Verizon One.
A new loyalty program will introduce rewards including Verizon Dollars. These initiatives aim to improve customer experience and reduce operational complexity.
Management expects these changes to be accretive to revenue and EBITDA growth. The strategy targets a reduction in customer churn while maintaining existing 2026 financial guidance.