The Trade Desk's Board of Directors has granted CEO Jeff Green a new long-term, performance-based stock option to purchase up to 7 million shares of Class A common stock. The award is designed to align executive compensation with stockholder interests, with vesting tied directly to the achievement of significant stock price milestones over a ten-year term.

Key Details

  • Award Size: The option covers a total of 7,000,000 shares with an exercise price of $14.97 per share, the closing price on the grant date of September 14, 2026.
  • Vesting Milestones: The option vests in seven tranches only when the company's stock price reaches specific targets, ranging from $18.00 to $105.00 per share, for a 20-consecutive-trading-day period.
  • Service Condition: Vesting is contingent upon Mr. Green's continued service as Chief Executive Officer and includes specific provisions for events such as a change in control or qualifying termination.