Thirty-nine analysts assigned The Trade Desk an average "Reduce" rating in a report dated October 3, 2026. Analysts issued ten sell ratings, twenty-five hold ratings, and four buy ratings. The average twelve-month price target stands at $18.19.

Institutional investors own 67.77% of The Trade Desk's stock. Ascentis Independent Advisors acquired relatively small positions in the first quarter. NBH Bank acquired relatively small positions in the second quarter. The stock hit a 52-week low on October 2, 2026.