Tesla officially scheduled the next-generation Roadster unveiling for October 1, 2026. CEO Elon Musk confirmed the date following a September 12 teaser on the social media platform X. A live countdown timer on the vehicle’s official page provides the first firm launch date since the initial 2017 reveal.
The electric sports car missed its original 2020 delivery target. The project has now faced nearly a decade of repeated delays. Tesla previously prioritized resources for other vehicle programs and internal technology developments.
The unveiling event will take place in Waco, Texas, near the SpaceX McGregor test facility. This location suggests a potential demonstration of a limited-edition model equipped with SpaceX-developed cold-gas thrusters. Market reaction is currently unavailable as Tesla issued the announcement over the weekend.