Data released August 3, 2026, shows Tesla new car registrations in Norway fell 97% year-over-year in July.
Owners registered only 24 vehicles during the month.
Norway represents a leading market for global electric vehicle adoption and a historical stronghold for Tesla’s European sales.
Potential drivers for the downturn include increased competition from rival manufacturers and shifting consumer preferences.
The sharp decline serves as a potential red flag for the company’s future performance in the region.